Can You Trust Your Digital Marketing Partner’s Data?

In any interaction, trust is essential. Yet each day it feels like consumer trust in corporations is under siege.

Facebook, Cambridge Analytica, Marriott Hotels. While these very public stumbles heighten fear of exposure, exposure is exactly what digital marketers are paid to deliver. And you can’t grow a brand without reaching new audiences.

So how do you add to your brand’s reach without taking on the risk? By sourcing data from a digital marketing partner with practices in place to protect your brand’s reputation while providing access to new buyers.

Here’s what to look for when choosing a data partner.

DataMichael MedemaFebruary 20, 2019Comment

Zero In On Your Ideal Customers With Geotargeting

When the success of your advertising campaign relies on being in the right place at the right time, you need geotargeting.

Geotargeting gives you control over who sees your ads—and where they see them from. And in advertising, location is everything.

Here’s how geotargeting helps you increase ad engagement and reach your end goal: customer conversions.

DataMichael MedemaJanuary 25, 2019Comment

Superior Data: Why It Matters and How to Get It

In today's world, having superior data can be the difference between experiencing an explosion in sale's growth or getting left in the dust.

But bad or outdated data doesn't just affect your bottom line; it can also damage your business and reputation.

Follow these foolproof tips to safeguard your brand, improve your data, expand your marketing reach and turn prospects into loyal customers.

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