Knowledge nerds.
Information enthusiasts.
Statistical juggernauts.
Our passion for data delivers exceptional results.
Our data is superior
Bad data is bad for business. Poorly constructed, incomplete and inaccurate data can render your campaign ineffective as well as damage your business and reputation.
We make it our business to provide superior data: data that is reputably sourced, hygiened, tested and responsive. Because we know superior data boosts your ability to target, engage, acquire and retain customers.
Better targeting
delivers better customers
How many times have you ignored an email or ad for a product or service that has nothing to do with you or your interests?
The answer is probably too many to count.
The emails and ads that grab your customers’ attention are the ones that emphasize a product or service that’s relevant to their specific interests. Our superior data allows you to create targeted campaigns that zero in on your buyers’ interests (and even their location) to develop more authentic customer connections that increase sales and lifetime value.
Gender
Age
Income
Ethnicity
Marital status
Interests
Homeowner status
Presence of children
Zip Code
How it works
OUR APPROACH
1. SOURCE
Collect data from owned websites across verticals
Manage partner websites across verticals
2.VERIFY
Confirm every email address
Validate each postal address
3. REMOVE
Delete unsubscribes within 48 hours
Check complainers and spam traps against bad record repository
4. ENHANCE
Append over 150 data points to subscribers
5. DELIVER
Target consumers based on geography, demographics, behaviors and online response intelligence
THE RESULTS
100,000
emails sent
95,000 - 99,000
(95-99%)
emails delivered
6,650 - 14,850
(7 - 15%)
emails opened
113 - 1,040
(2 - 7%)
click-thru-rate (CTR)
20 - 208
(15 - 20%)
responses
33 - 83
(25 - 40%)
conversions / sales