Today’s consumers are on the move—seamlessly shifting from desktop to cell phone to tablet and rapidly cycling through digital channels like websites, apps, social media and email.
With this constant fluctuation, your customers aren’t in just one, two or even three places; they are virtually everywhere. And that means your marketing needs to be everywhere they are too.
If you sit back and hope your customers find you in today’s crowded marketplace, you could be waiting a long time. It’s up to you to go out and find your customers.
And that’s where multichannel marketing comes in.
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