Creating a relevant campaign, crafting a compelling message, selecting engaging imagery—it's all wasted effort if your email doesn't reach the inbox.
When targeting customers, email is one of the most effective channels available. But successful email marketing relies on deliverability. And delivering ads into your ideal buyer's inbox isn't always easy.
It’s also not impossible. Here are three tips that will optimize your emails for inbox penetration and increase deliverability.
Read MoreEmail marketing is a highly effective way to reach your prospects and engage your customers. But that doesn’t mean it comes without challenges.
Deliverability, open and click-through rates, conversions and ROI are the kinds of things that keep email marketers up at night.
But you can rest easy. Here are three common challenges we see email marketers face and how data can help you conquer them.
Read MoreMaking it into your prospect's inbox is great, but it's not enough. Consumers are tired of an inbox filled with content, pitches and promotions that have nothing to do with them. And they’re hitting unsubscribe in response.
The good news is that almost every part of your email marketing campaign can be personalized to improve your customer experience — and your chances of a sale.
Read MoreYour business's reputation is always important. But in email marketing, reputation is everything. It's the difference between connecting with new consumers and hitting a brick inbox wall.
Companies today want to reach as many potential customers as they can at the lowest possible cost. However, sending mass emails without taking the proper precautions is a liability, both from a reputation and a legal standpoint.
Get in front of all the consumers you want to reach without putting your email reputation at risk.
Read MoreWhen targeting new customers, email is one of the most effective methods available, but it's not foolproof.
So how can you increase your odds of acquiring new customers through email marketing? It's as easy as 1-2-3—if 1 is better targeting, 2 is cleaner data and 3 is higher delivery.
Don't fire at random when sending out your next email campaign. Follow these three steps and you may just deliver your most successful campaign yet.
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